Did you know that more Americans listen to podcasts every week than go to church? By the end of this year, expectations are that podcasting will be a $1 billion industry. If you’re interested in embracing a podcast strategy for your business, the following podcasting stats will be handy when it’s time to knuckle down and work on a podcasting plan for your business. Before you dive in, here’s a quick explanation of what a podcast is. In essence, a podcast is an audio broadcast you can listen to online. There is no visual element, making it much easier to consume.
General Podcasting Stats 2023
Podcast Statistics by Country
US
Canada
Australia
Italy
Podcast Demographics Statistics
Podcast Listener Behavior Trends and Statistics
Podcast Producing Statistics
Equipment Podcasters Use
Software Podcasters Use
Average Podcast Length, Frequency & Scheduling Statistics
Podcasting Genre Statistics
Podcast Ad Statistics
Podcast Revenue Statistics
Podcast Growth Statistics
The Future of Podcasting Statistics
How many podcasts will there be in 2023?
The podcast industry is currently expecting a 20+% growth in active podcasts. There are now more than 2 million podcasts, so you do the math!
What are good stats for a podcast?
You can measure the success of your podcast in the number of downloads. The most successful podcasters boast 3,400 downloads in the first month. You can expect around 141 downloads for a more typical podcast in the first 30 days.
How many listeners does a podcast get?
The average podcast gets around 27 listeners per episode. However, the top 1% of podcasts have almost 3,200 per episode, which is something to aim for. The Joe Rogan Experience, on the other hand, has a podcast audience of upwards of 7 million for some episodes.
How much do podcasters make?
A successful podcaster can expect to make anywhere from $10 per episode to $500,000 per episode.
How many downloads are successful podcasts?
You’re not doing too bad if you’re getting more than 26 downloads for a new podcast episode in its first week of release.
Who is the highest-paid podcaster?
The highest-paid podcaster is Joe Rogan. He started his podcast with comedian Brian Redban, and they ran the podcast together until 2013. Two years later, Joe Rogan’s podcast became the world’s most popular. He made a staggering $30 million in 2019.
In Summary
Over the next few years, more and more people will be listening to podcasts, but it’s not too late for you to start hosting your own. Marketing through podcasts is very effective, and there’s great potential for reaching your target audience. After reading the statistics above, you should better understand podcast demographics and have some benchmarks to compare your podcast to. Take on board the tips, and you’ll be able to capture and maintain a loyal listener base. We made use of a variety of resources in compiling this list of podcast statistics, including: Paid Insights LLC Convince and Convert Findstack Riverside The Podcast Host Neal Schaffer Startup Bonsai Insider Intelligence Oberlo NitDit SEMRush About
