As a business owner, you must understand the value of investing in your company branding. To help you recognize the importance of branding for your business, we’ve compiled a list of 42 impressive branding statistics, facts, and trends.
General Branding Statistics 2023
Employer Branding Statistics 2023
Small Business Branding Statistics 2023
Cost of Branding Statistics 2023
Brand Awareness Statistics 2023
Brand Loyalty Statistics 2023
What percentage of the startup budget should go to branding and marketing?
Branding and marketing are the two most important parts of starting a business. It’s estimated that most startups allocate around 11% of their budget to branding and marketing, which is just enough to start building brand awareness.
How many small businesses use branding?
While all businesses have a brand of some sort, only 10% of small businesses have consistent branding across all of their marketing platforms and channels. This means that 90% of small businesses need to put more effort into branding.
What percentage of customers make purchase decisions based on brand loyalty?
Almost 90% of shoppers are more likely to buy from a brand they trust and pay more for a product from a brand they are loyal to. This only means one thing: putting time and effort into developing brand loyalty pays off! In fact, a loyal customer is worth ten times more than a one-time customer.
Conclusion
Branding is one of the most important success factors of any business. It’s essential to focus on branding because it shows how your company is unique and helps it stand out among the sea of competitors. That being said, these 42 branding statistics will help you discover the true potential of investing in company branding. About
